The Out-of-Home (OOH) advertising industry has seen significant growth with the rise of digital media and evolving consumer behaviour. This advertising sector provides brands with innovative solutions to reach a diverse audience through various formats such as transit, outdoor, and digital media. Companies in the OOH advertising space are increasingly adopting new technologies to offer targeted and engaging experiences. Cash Ur Drive Marketing IPO is one such company, providing a wide range of OOH advertising services, including transit media, bus branding, and EV charging station ads, helping brands connect with consumers in unique and impactful ways.
About Cash Ur Drive Marketing Ltd.
Cash Ur Drive Marketing Ltd., founded in 2009, is an integrated OOH advertising company offering transit, outdoor, print, and digital advertising. Initially focused on cab advertising, it has expanded to bus branding, auto hood advertising, billboard campaigns, and EV charging station ads.
Services:
- Transit Media
- Outdoor Media
- Print & Digital Advertising
Accredited by DAVP and INS, the company provides end-to-end services, including media selection, design, and booking management. Cash Ur Drive serves clients across sectors like pharmaceuticals, education, electronics, and FMCG.
It operates in Chandigarh, Lucknow, Mumbai, and Noida.
Cash Ur Drive Marketing Ltd. IPO Details
The Cash Ur Drive Marketing IPO is a book-building issue with a total size of ₹60.79 crore. The IPO consists of a fresh issue of 44.69 lakh equity shares (aggregating ₹58.10 crore) and an Offer for Sale (OFS) of 2.07 lakh shares (aggregating ₹2.69 crore) by promoter Parveen K Khanna.
Important IPO Timeline
| Event | Date |
| IPO Open Date | Thu, Jul 31, 2025 |
| IPO Close Date | Mon, Aug 4, 2025 |
| Tentative Allotment | Tue, Aug 5, 2025 |
| Initiation of Refunds | Wed, Aug 6, 2025 |
| Credit of Shares to Demat | Wed, Aug 6, 2025 |
| Tentative Listing Date | Thu, Aug 7, 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on Aug 4, 2025 |
Key IPO Details
| Particulars | Details |
| Face Value | ₹10 per share |
| Issue Price Band | ₹123 to ₹130 per share |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh Capital-cum-OFS |
| Total Issue Size | 46,76,000 shares |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 78.21% |
| Share Holding Post Issue | 57.23% |
Lot Size of Cash Ur Drive Marketing Ltd. IPO
| Application | Lots | Shares | Amount |
| Individual investors (Retail) (Min) | 2 | 2,000 | ₹2,60,000 |
| Individual investors (Retail) (Max) | 2 | 2,000 | ₹2,60,000 |
| S-HNI (Min) | 3 | 3,000 | ₹3,90,000 |
| S-HNI (Max) | 7 | 7,000 | ₹9,10,000 |
| B-HNI (Min) | 8 | 8,000 | ₹10,40,000 |
Cash Ur Drive Marketing Ltd. Financials
Cash Ur Drive Marketing Ltd. has demonstrated strong financial growth. The company’s Revenue from Operations increased significantly from ₹81.31 crore in FY23 to ₹97.77 crore in FY24, and further to ₹142.18 crore in FY25. Profit After Tax (PAT) has also seen substantial growth, rising from ₹5.15 crore in FY23 to ₹9.22 crore in FY24, and then significantly to ₹17.68 crore in FY25.
Key Performance Indicators (as of March 31, 2025)
- ROE: 44.43%
- ROCE: 41.55%
- RoNW: 44.43%
- PAT Margin: 12.69%
- EBITDA Margin: 14.84%
- Price to Book Value: 6.61
Financial Snapshot
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
| Assets (₹ Cr) | 94.39 | 93 | 76.33 |
| Revenue (₹ Cr) | 142.18 | 98 | 81.31 |
| Profit After Tax (₹ Cr) | 17.68 | 9 | 5.15 |
| EBITDA (₹ Cr) | 20.67 | 9 | 5.42 |
| Net Worth (₹ Cr) | 55.98 | 24 | 14.37 |
| Reserves and Surplus (₹ Cr) | 42.8 | 17.59 | 14.27 |
| Total Borrowing (₹ Cr) | 0.18 | 0.45 | 5.06 |
Cash Ur Drive Marketing Ltd.: Industry Outlook
- Market Growth: India’s OOH advertising market is expected to reach USD 519.93 million by 2025, with digital OOH (DOOH) growing at a CAGR of 14% from 2025 to 2030.
- DOOH Growth: DOOH is driving expansion with dynamic content, real-time updates, and technologies like pDOOH and AI for enhanced targeting.
- Infrastructure & Mobility: Government investments in urban infrastructure and increased mobility are creating new opportunities for OOH placements.
- Format Diversification: A shift towards transit media (buses, metro stations, EV stations) and innovative formats is broadening reach.
- Measurability Focus: Data analytics, AI, and new measurement systems are helping improve campaign insights and ROI.
Use of IPO Proceeds
| S.No. | Objects of the Issue | Expected Amount (₹ in crores) |
| 1 | Investment in Technology | 5 |
| 2 | Capital expenditure | 6 |
| 3 | Funding the Working Capital requirement | 33 |
| 4 | General Corporate Purposes | Not Provided |
Cash Ur Drive Marketing Ltd. IPO Peer Comparison
Cash Ur Drive Marketing Ltd. operates in the dynamic marketing and advertising industry, with relevant peers including DAPS Advertising Limited, Bright Outdoor Media Limited, and other key players in the marketing and outdoor advertising space. These companies, like Cash Ur Drive Marketing, provide integrated marketing solutions, outdoor media services, and digital marketing strategies, making them suitable for comparison in the industry.
Conclusion
Cash Ur Drive Marketing Ltd. presents an interesting investment opportunity in the dynamic OOH advertising sector. With its strong financial performance, diverse service portfolio, and strategic expansion into emerging segments like EV charging station advertising, the company is poised for continued growth. The IPO proceeds are primarily earmarked for technology investment, capital expenditure, and working capital, which should further strengthen its operational capabilities and market presence. Investors looking for exposure to the evolving advertising landscape may find this IPO appealing.
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