India’s SME IPO market continues to see steady participation from companies across niche and emerging sectors. One such offering is the Simca Advertising Limited IPO, which opened for subscription on May 8, 2026. The company operates in the Out of Home advertising space, mainly across Mumbai and Maharashtra, offering media assets such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage.
The Simca Advertising IPO is a book built issue of ₹58.04 crore. The issue is entirely a fresh issue of 31,71,600 shares and will be listed on NSE SME. Here is a detailed insight into Simca Advertising Limited, its IPO, financials, and industry outlook.
About Simca Advertising Ltd.
Incorporated in June 2022, Simca Advertising Limited provides advertising services with a strong focus on Out of Home media in Mumbai and Maharashtra. The company helps brands connect with audiences through public space advertising across high traffic locations.
Its media offerings include hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage. The company serves clients across sectors such as advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organisations.
Simca Advertising Limited is ISO 9001:2015 certified, reflecting its focus on maintaining consistent service quality. The company customises campaigns based on audience behaviour, client objectives, location strategy, and media planning requirements.
The company manages more than 100 Out of Home media assets in Mumbai, covering arterial roads, major junctions, commercial hubs, and markets. As of December 31, 2025, the company had 31 permanent employees.
Simca Advertising Ltd. IPO Details
With the IPO launch, Simca Advertising Ltd. intends to utilise the net proceeds towards the purchase and installation of LED screens, strategic collaboration with Capital World Media Services Private Limited, incremental working capital requirements, and general corporate purposes.
The company plans to use ₹12.72 crore for the purchase and installation of LED screens. Another ₹5 crore will be used for strategic collaboration with Capital World Media Services Private Limited for the monetisation of 20 LED digital advertising screens. In addition, ₹23.50 crore will be used to fund incremental working capital requirements.
Important IPO Timeline
| Particulars | Details |
|---|---|
| IPO Open Date | May 8, 2026 |
| IPO Close Date | May 12, 2026 |
| Allotment Date | May 13, 2026 |
| Initiation of Refunds | May 14, 2026 |
| Credit of Shares to Demat | May 14, 2026 |
| Listing Date | May 15, 2026 |
Key IPO Details
Here is the table on the Simca Advertising Ltd. IPO Review:
| Particulars | Details |
|---|---|
| Face Value | ₹10 per share |
| Issue Price Band | ₹174 to ₹183 per share |
| Lot Size | 600 Shares |
| Total Issue Size | 31,71,600 shares, aggregating up to ₹58.04 crore |
| Fresh Issue | 31,71,600 shares, aggregating up to ₹58.04 crore |
| Issue Type | Bookbuilding IPO |
| Listing at | NSE SME |
| Sale Type | Fresh capital only |
| Market Cap, Pre IPO | ₹219.08 crore |
| Shareholding Pre Issue | 88,00,000 shares |
| Shareholding Post Issue | 1,19,71,600 shares |
| Book Running Lead Manager | Socradamus Capital Pvt. Ltd. |
| Registrar | MUFG Intime India Pvt. Ltd. |
| Market Maker | Giriraj Stock Broking Pvt. Ltd. |
Lot Size of Simca Advertising Ltd. IPO
Here is the table of lot sizes for each category of investors:
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual Investors, Retail, Min | 2 | 1,200 | ₹2,19,600 |
| Individual Investors, Retail, Max | 2 | 1,200 | ₹2,19,600 |
| S HNI, Min | 3 | 1,800 | ₹3,29,400 |
| S HNI, Max | 9 | 5,400 | ₹9,88,200 |
| B HNI, Min | 10 | 6,000 | ₹10,98,000 |
Simca Advertising Ltd. Financials
The Simca Advertising IPO has a pre IPO market capitalisation of ₹219.08 crore. As of December 31, 2025, the company reported a Return on Equity of 38.08%, Return on Capital Employed of 50.89%, and Return on Net Worth of 38.08%. The company also reported a PAT margin of 13.73% and EBITDA margin of 18.48%.
Other financial details of the company include the following:
Key Company Financials
| Period Ended | 31 Dec 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | ₹57.96 Cr | ₹36.67 Cr | ₹19.80 Cr | ₹6.07 Cr |
| Total Income | ₹78.16 Cr | ₹75.09 Cr | ₹49.31 Cr | ₹11.96 Cr |
| Profit After Tax | ₹10.68 Cr | ₹9.98 Cr | ₹5.78 Cr | ₹1.57 Cr |
| EBITDA | ₹14.37 Cr | ₹13.49 Cr | ₹7.72 Cr | ₹2.11 Cr |
| Net Worth | ₹28.05 Cr | ₹17.37 Cr | ₹7.39 Cr | ₹1.62 Cr |
| Reserves and Surplus | ₹19.25 Cr | ₹17.32 Cr | ₹7.34 Cr | ₹1.57 Cr |
| Total Borrowing | ₹0.28 Cr |
Key Performance Indicators
| KPI | Dec 31, 2025 | Mar 31, 2025 |
|---|---|---|
| ROE | 38.08% | 57.44% |
| ROCE | 50.89% | 76.57% |
| RoNW | 38.08% | 57.44% |
| PAT Margin | 13.73% | 13.31% |
| EBITDA Margin | 18.48% | 18.00% |
| Price to Book Value | 5.74 | 9.27 |
| Debt to Equity | 0.02 |
Simca Advertising Ltd.: Industry Outlook
• Out of Home advertising remains a relevant medium for brands looking to build recall across high visibility public spaces.
• Mumbai and Maharashtra offer dense urban traffic, commercial hubs, major junctions, and market areas, creating strong opportunities for outdoor media visibility.
• Digital Out of Home advertising is improving engagement through dynamic, flexible, and visually impactful formats.
• LED screen based advertising can help companies display high quality, real time, and location specific campaigns.
• Out of Home media can support brand awareness and consumer recall, especially in high footfall and high traffic locations.
• Simca Advertising’s focus on public space media assets and its planned LED screen expansion may help the company strengthen its presence in the outdoor advertising segment.
Conclusion
Simca Advertising Ltd. presents an interesting IPO opportunity because of its presence in the Out of Home advertising segment, especially across Mumbai and Maharashtra. The company has reported growth in income and profitability over the past financial years, supported by its asset base, client relationships, and media planning capabilities.
The planned use of IPO proceeds towards LED screen installation, strategic collaboration, and working capital requirements may support future growth. However, investors should also consider key risks such as the competitive and fragmented nature of the advertising industry, dependence on regional markets, execution of digital media expansion, and the pricing of the issue.
Investors should review the company’s financials, business model, IPO valuation, and risk factors carefully before making an investment decision.
