India’s IPO market continues to remain active in 2025 as several new-age and consumer-focused companies tap into investor demand. Among these, Wakefit Innovations Limited, a well-recognised D2C brand in the home and sleep solutions category, is set to launch its IPO on December 8, 2025. Here is a complete breakdown of the company, its business model, and key IPO insights.
About Wakefit Innovations Ltd.
Incorporated in 2016, Wakefit Innovations Limited is a prominent Indian D2C home and sleep solutions company offering affordable and high-quality products. The company first gained traction for its memory foam mattresses sold directly to customers online, which helped eliminate intermediary costs and create a strong value proposition.
Over time, Wakefit expanded its product offerings to include pillows, beds, sofas, wardrobes, study tables, furnishings, and various home décor essentials. Its digital-first model is supported by strong logistics and customer service, enabling wide geographical reach across both urban and semi-urban regions.
Product Portfolio
- Mattresses
- Furniture
- Furnishings
Wakefit sells products across 700 districts in 28 states and 6 union territories. As of September 30, 2025, the company operates 125 stores in 62 cities across 19 states and 2 union territories.
Competitive Strengths
- Largest and fastest growing D2C home and furnishing solutions destination
- Comprehensive home and furnishing solutions brand with strong product innovation
- Full-stack vertically integrated operations with advanced technical processes
- Strong omnichannel presence and strategically located stores
- Multi-faceted marketing approach that enhances brand recall
Wakefit Innovations IPO Details
Wakefit Innovations IPO is a book-built issue worth ₹1,288.89 crore, comprising:
- Fresh Issue: 1.93 crore shares (₹377.18 crore)
- Offer for Sale (OFS): 4.68 crore shares (₹911.71 crore)
Important IPO Timeline
| Event | Date |
| IPO Open Date | December 8, 2025 |
| IPO Close Date | December 10, 2025 |
| Allotment Date (Tentative) | December 11, 2025 |
| Initiation of Refunds | December 12, 2025 |
| Credit of Shares to Demat | December 12, 2025 |
| Listing Date (Tentative) | December 15, 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on December 10, 2025 |
Key IPO Details
| IPO Date | December 8, 2025, to December 10, 2025 |
| Face Value | ₹1 per share |
| Issue Price Band | ₹185 to ₹195 per share |
| Lot Size | 76 Shares |
| Sale Type | Fresh Capital-cum-Offer for Sale |
| Total Issue Size | 6,60,96,866 shares (aggregating up to ₹1,288.89 Cr) |
| Fresh Issue | 1,93,42,461 shares (aggregating up to ₹377.18 Cr) |
| Offer for Sale | 4,67,54,405 shares of ₹1 (aggregating up to ₹911.71 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Share Holding Pre Issue | 30,74,86,214 shares |
| Share Holding Post Issue | 32,68,28,675 shares |
Axis Capital Ltd. is the book running lead manager and MUFG Intime India Pvt. Ltd. is the registrar of the issue.
Wakefit Innovations IPO Reservation
| Investor Category | Shares Offered |
| QIB | Not less than 75% of Net Offer |
| Retail | Not more than 10% of Net Offer |
| NII | Not more than 15% of Net Offer |
Wakefit Innovations IPO Lot Size
| Application | Lots | Shares | Amount |
| Retail (Min) | 1 | 76 | ₹14,820 |
| Retail (Max) | 13 | 988 | ₹1,92,660 |
| S-HNI (Min) | 14 | 1,064 | ₹2,07,480 |
| S-HNI (Max) | 67 | 5,092 | ₹9,92,940 |
| B-HNI (Min) | 68 | 5,168 | ₹10,07,760 |
Wakefit Innovations IPO Promoter Holding
| Particulars | Percentage |
| Promoter Holding Pre Issue | 43.01% |
| Promoter Holding Post Issue | 36.83% |
Promoters: Ankit Garg and Chaitanya Ramalingegowda
Wakefit Innovations Ltd. Financials
| Period Ended | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
| Assets | 1,220.34 | 1,050.75 | 928.30 | 791.80 |
| Total Income | 741.30 | 1,305.43 | 1,017.33 | 820.01 |
| Profit After Tax | 35.57 | -35.00 | -15.05 | -145.68 |
| EBITDA | 103.19 | 90.83 | 65.85 | -85.75 |
| Net Worth | 557.34 | 520.57 | 543.61 | 505.08 |
| Reserves & Surplus | 522.34 | 500.27 | 523.33 | 486.99 |
| Total Borrowing | — | — | 7.36 | — |
(Amount in ₹ Crore)
Key Performance Indicators (KPI)
| KPI | Values |
| ROE | -6.58% |
| ROCE | -0.68% |
| Debt/Equity | 0.53 |
| RoNW | -6.72% |
| PAT Margin | -2.75% |
| EBITDA Margin | 7.13% |
| Market Capitalisation | ₹6,373.16 Cr |
Objects of the Issue (Wakefit Innovations IPO Objectives)
| S.No. | Objects of the Issue | Expected Amount (₹ Cr) |
| 1 | Capital expenditure for 117 new COCO stores | 30.84 |
| 2 | Lease, sub-lease rent and license fee for existing COCO stores | 161.47 |
| 3 | Purchase of new equipment and machinery | 15.41 |
| 4 | Marketing and advertising expenses | 108.40 |
| 5 | General corporate purposes | — |
Wakefit Innovations IPO: Peer Comparison
Wakefit Innovations IPO can be compared with Sheela Foam Ltd, a well-established player in the mattress and home comfort solutions market. Reviewing Sheela Foam’s performance, market presence, and product portfolio helps investors evaluate Wakefit Innovations’ competitive positioning within the broader home and sleep solutions industry and make more informed investment decisions.
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Conclusion
Wakefit Innovations Ltd. has emerged as one of India’s leading and rapidly growing D2C brands in the home and furnishing category. With a strong digital presence, vertically integrated operations, product innovation, and a wide retail footprint, the company is positioned to tap into India’s expanding home solutions market.
However, investors should note Wakefit’s fluctuating profitability, including recent losses, and assess the company’s ability to scale sustainably while managing operational and financial challenges.
The IPO offers an opportunity to invest in a well-known consumer brand with strong market potential, but investors must weigh the risks before subscribing.
If you are exploring more investment opportunities, check out our dedicated page on upcoming IPO listings to stay updated on the latest market offerings.
