Britannia Industries Ltd Share Price

Q: What is the share price of Britannia Industries Ltd today?

Britannia Industries Ltd share price as on 30 Nov 2025 is ₹5818.5

FMCG

NSE: BRITANNIA Large Cap ISIN: INE216A01030

As on 01 December 2025 at 04:43 IST

₹5,818.50

-8.00

(-0.14%)

Sell Buy

Britannia Industries Q1 FY26 Results:

Net profit rose 3% to ₹521 crores, compared to ₹506 crores in Q1 FY25. Total income in Q1 FY26 increased 9% to ₹4,679 crores from ₹4,306 crores in the same period last year.

About Britannia Industries Ltd

Britannia Industries Ltd is a major player in India’s food processing sector. Headquartered in Kolkata, West Bengal, the company has a rich history dating back to 1892. It is steered by the influential Wadia Group, with Nusli Wadia as Chairman. The company has been producing and selling a variety of food products, including biscuits, bread and cakes. Britannia Industries Ltd’s product range includes popular biscuit brands like Good Day, Marie Gold, and Tiger. They also produce various dairy products. These offerings have gained widespread popularity due to their quality and taste. +

Over 1 Month

-1.45%

Over 6 Months

Over 1 Year

16.90%

Over 3 Years

38.30%

Britannia Industries Ltd Summary

Close ₹5,826.50

Open ₹5,890.50

High ₹5,900

Low ₹5,815.50

Volume 1,56,675

Net Turnover (in Cr) ₹91.61

52Wk High ₹6,336

52Wk Low ₹4,506

52Wk High / Low

4,506

6,336

Britannia Industries Ltd Fundamentals

Key Financial Data

Market Cap (in Cr) ₹1,40,341.91

EPS (TTM) 95.59

Book Value (BV) 135.69

Div. Yield 1.29 %

P/E (TTM) 60.97

Price/Book Value 42.95

Delivery % 68.19 %

Face Value 1

Key Ratios

PE Ratio 55.82

PB Ratio 30.60

EV to Sales 6.94

PEG Ratio 23.88

ROA 41.16

ROE 57.48

Debt-Equity 0.44

Net Profit Margin 12.32

Operating Profit Margin 19.02

Britannia Industries Ltd Financials

Consolidated

Standalone

Yearly

Quarterly

Profit and Loss

Particulars (in ₹ Cr.)	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Total Revenue	18,169.76	16,983.45	16,516.41	14,359.09	13,449.01
Total Expenses	15,207.66	14,063.89	13,864.65	12,279.58	10,935.60
Profit Before Tax	2,926.57	2,913.47	3,032.77	2,078.33	2,513.61
Profit After Tax	2,177.86	2,134.22	2,316.32	1,515.98	1,850.59
Operating Profit After Depreciation	3,100.90	3,083.56	2,820.86	2,223.80	2,624.31

Balance Sheet

Particulars (in ₹ Cr.)	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Fixed Assets	2,874.90	2,743.66	2,614.59	1,739.26	1,778.74
Total Non Current Assets	4,924.87	4,224.90	4,606.49	3,545.11	3,589.32
Total Current Assets	3,913.68	4,848.66	4,746.23	3,982.30	4,419.46
Total Assets	8,838.55	9,073.56	9,352.72	7,527.41	8,008.78
Total Shareholder's Fund	4,355.72	3,941.52	3,534.27	2,558.10	3,547.66

Cash Flow

Particulars (in ₹ Cr.)	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Net Cash From Operating Activities	2,480.65	2,572.98	2,526.21	1,299.52	1,875.52
Net Cash Used In Investing Activities	87	485.44	-1,507	914.19	433.17
Net Cash Used In Financing Activities	-2,761.86	-2,839.13	-1,028.37	-2,245.84	-2,242.50

Profit and Loss

Particulars (in ₹ Cr.)	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Total Revenue	17,546.60	16,396.19	15,839.01	13,731.05	12,671.53
Total Expenses	14,654.04	13,537.85	13,226.68	11,585.93	10,292.09
Profit Before Tax	2,867.77	2,855.44	2,840.07	2,145.12	2,379.44
Profit After Tax	2,130.72	2,082.05	2,139.30	1,603.19	1,760.03
Operating Profit After Depreciation	3,029.66	3,009.74	2,767.28	2,278.58	2,477.25

Balance Sheet

Particulars (in ₹ Cr.)	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Fixed Assets	2,515.37	2,374.42	2,232.96	1,343.01	1,368.56
Total Non Current Assets	4,583.29	3,851.13	4,217.76	3,409.89	3,401.30
Total Current Assets	3,436.43	4,519.71	4,420.70	3,604.94	4,014.71
Total Assets	8,019.72	8,370.84	8,638.46	7,014.83	7,416.01
Total Shareholder's Fund	3,886.55	3,527.52	3,181.15	2,402.54	3,319.53

Cash Flow

Particulars (in ₹ Cr.)	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Net Cash From Operating Activities	2,373.15	2,233.73	2,442.05	1,206.09	1,791.56
Net Cash Used In Investing Activities	183.50	507.77	-1,386.44	930.63	486.16
Net Cash Used In Financing Activities	-2,759.31	-2,509.74	-1,047.82	-2,211.71	-2,221.65

Particulars (in ₹ Cr.)	2025-09	2025-06	2025-03	2024-12	2024-09
Total Revenue	4,840.63	4,622.22	4,432.19	4,592.61	4,667.57
Total Expenses	3,889.39	3,870.02	3,631.67	3,749.75	3,887.56
Profit Before Tax	883.62	701.02	751.93	778.38	715.15
Profit After Tax	655.06	520.13	559.13	582.30	531.55
Operating Profit after Depreciation	1,003.35	809.21	863.54	905.32	826.01

Particulars (in ₹ Cr.)	2025-09	2025-06	2025-03	2024-12	2024-09
Total Revenue	4,664.51	4,452.74	4,282.51	4,418.13	4,500.84
Total Expenses	3,750.20	3,732.09	3,503.81	3,607.70	3,754.61
Profit Before Tax	912.75	674.20	746.35	750.92	694.85
Profit After Tax	689.95	498.27	557.10	557.13	514.41
Operating Profit after Depreciation	1,024.44	774.76	850.28	870.26	798.21

Britannia Industries Ltd Technicals

Support and Resistance

S3 S2 S1 Pivot R1 R2 R3

S1 5,794.67

S2 5,762.83

S3 5,710.17

Pivot 5,847.33

R1 5,879.17

R2 5,931.83

R3 5,963.67

Moving Average

20 SMA 5,888.27

50 SMA 5,939.02

100 SMA 5,845.51

200 SMA 5,543.62

Britannia Industries Ltd Corporate Actions

Britannia Industries Ltd

₹75.0/Share

Announcement Date 04 Aug 2025

Record Date 04 Aug 2025

Div Yield 7500%

AGM Date: 06 Sep 2021

AGM 06/09/2021 This is to inform you that the Board of Directors of the Company at its Meeting held on 30th July, 2021 has, inter alia: Approved and fixed the date of the 102nd Annual General Meeting of the Company to be held on Monday, 6th September 2021 at 3:00 P.M IST through Video Conference / other audio visual means(VC/OAVM) Approved the closure of the Register of Members of the Company from Wednesday, 1st September 2021 to Monday, 6th September 2021 (both days inclusive) for the purpose of Annual General Meeting. Approved termination of Britannia Industries Limited Employee Stock Option Scheme ('ESOS Scheme') and replaced it with Britannia Industries Limited Phantom Option Scheme 2021 ('BIL POS 2021') subject to approval of shareholders at the ensuing AGM. Consequently, the stock options granted under ESOS Scheme which are Vested but not exercised or Unvested as on date will be replaced with the phantom options under BIL POS 2021 once approved. (As Per BSE Announcement Dated on 31/07/2021) Voting Results of the 102nd Annual General Meeting of Britannia Industries Limited under Regulation 44 of SEBI (Listing Obligations and Disclosure Requirements) Regulations 2015 along with Scrutinizers report Proceedings of the 102nd Annual General Meeting held on 6 September 2021 Outcome of Annual General Meeting held on 6th September 2021 Britannia Industries Ltd has informed BSE regarding the details of Voting results of AGM, under Regulation 44(3) of SEBI (LODR) Regulations, 2015 (As Per BSE Announcement Dated on 9/7/2021 1:54:26 AM)

AGM Date: 28 Jun 2022

? Fixed the date of 103rd Annual General Meeting to be held on Monday, 29th August, 2022 and approved the closure of Register of Members of the Company from Tuesday, 23rd August, 2022 to Monday, 29th August, 2022 (both days inclusive) for the purpose of payment of Final Dividend and Annual General Meeting of the Company. Dear Sir/Madam, Sub: Intimation under SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 Ref: Company's letter dated 3rd May, 2022 Pursuant to the provisions of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 and with reference to our letter dated 3rd May, 2022, this is to inform you that the Board of Directors of the Company have, for administrative reasons, revised the date of 103rd Annual General Meeting to Tuesday, 28th June, 2022 at 3:30 P.M IST to be conducted through Video Conference/Other Audio Visual Means. Accordingly, the Register of Members of the Company shall be closed from Wednesday, 22nd June, 2022 to Tuesday, 28th June, 2022 (both days inclusive) for the purpose of payment of Final Dividend and Annual General Meeting of the Company. (As Per BSE Announcement Dated on 08.05.2022) Sub: lntimation of Newspaper Advertisement of the 103rd Annual General Meeting of the Equity Shareholders of the Company scheduled to be held on 28th June, 2022 through Video Conference (VC) / Other Audio-Visual Means (OAVM) Pursuant to Regulation 30 and 47 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 and in compliance with Ministry of Corporate Affairs General Circular No.14/2020 dated 8th April, 2020, 17/2020 dated 13th April, 2020, 20/2020 dated 5th May, 2020 and 02/2022 dated 5th May, 2022 issued by Ministry of Corporate Affairs (MCA) and Circular No. SEBI/HO/CFD/CMD2/CIRP/P/2022/62 dated 13th May, 2022 issued by SEBI, the Company has published newspaper advertisements in 'Financial Express' (English - all editions) and in 'Sangbad Pratidin' (Bengali - Kolkata edition) intimating shareholders regarding the 103rd Annual General Meeting scheduled to be held on Tuesday, 28th June, 2022 through Video Conferencing (VC)/Other Audio-Visual Means (OAVM) (As Per BSE Announcement Dated on 30/05/2022) Sub : Annual Report for the financial year 2021-22 and Notice convening the 103rd Annual General Meeting Ref : Regulation 34, 53 and other applicable provisions of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 Pursuant to the provisions of Regulation 34, 53 and other applicable provisions of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find enclosed herewith the Annual Report for F.Y. 2021-22 and the Notice convening the 103rd Annual General Meeting (AGM) of the Company. Pursuant to relevant circulars issued by the Ministry of Corporate Affairs and the Securities and Exchange Board of India, the Annual Report of the Company for F.Y. 2021-22 and Notice of 103rd AGM have been sent through email to all the Members whose Email Ids are registered with the Company/Depository Participant(s). (As Per BSE Announcement Dated on 02.06.2022) Dear Sir/Madam, Sub: Proceedings of the 103rd Annual General Meeting (AGM) held on 28th June, 2022 Ref: Regulation 30, Part A of Schedule III of SEBI (Listing Obligation and Disclosure Requirements) Regulations, 2015 With reference to the above cited subject and pursuant to the provisions of Regulation 30, Part A of Schedule III of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find enclosed the summary of the proceedings of the 103rd AGM of the Company held on 28th June 2022 through Video Conferencing ('VC')/ Other Audio Visual Means ('OAVM'). The AGM commenced at 3:30 P.M IST and concluded at 5:35 P.M IST. (As per BSE Announcement Dated on 29/06/2022) Dear Sir/Madam, Sub: Voting Results of the 103rd Annual General Meeting (AGM) of Britannia Industries Limited Ref: Regulation 44 of SEBI (Listing Obligation and Disclosure Requirements) Regulations, 2015 This is to inform you that the 103rd AGM of the Members of the Britannia Industries Limited ('Company') was held on Tuesday, 28th June 2022 at 3:30 P.M. IST through Video Conferencing ('VC')/Other Audio Video Means ('OAVM') in accordance with the provisions of Companies Act, 2013 read with General Circular No. 14/2020 dated 8th April 2020, General Circular No. 17/2020 dated 13th April 2020, General Circular No. 20/2020 dated 5th May 2020, General Circular No. 02/2021 dated 13th January 2021, General Circular No. 21/2021 dated 14th December 2021 and General Circular No. 02/2022 dated 5th May 2022 issued by Ministry of Corporate Affairs ('MCA Circulars') and SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 read with Britannia Industries Ltd has informed BSE regarding the details of Voting results of AGM, under Regulation 44(3) of SEBI (LODR) Regulations, 2015. (As Per BSE Announcement dated on 30.06.2022)

AGM Date: 28 Aug 2023

The Board of Directors of the Company at their Meeting held today, 5th May, 2023, have fixed the date of 104th Annual General Meeting to be held on Monday, 28th August, 2023. The Board of Directors of the Company at their Meeting held today, 5th May, 2023, have inter-alia approved the closure of Register of Members of the Company from Tuesday, 22nd August, 2023 to Monday, 28th August, 2023 (both days inclusive) for the purpose of Annual General Meeting of the Company. Intimation of Newspaper Advertisement regarding 104th Annual General Meeting of Equity Shareholders of the Company scheduled to be held on 28 August 2023 through Video Conferencing (VC) / Other Audio Visual Means (As Per BSE Announcement Dated on 29.07.2023) Further to our letters dated 5th May, 2023 and pursuant to Regulation 30, Part A of Schedule III of SEBI Listing Regulations, 2015, please find enclosed the summary of the proceedings of the 104th Annual General Meeting of the Company held today, i.e., Monday 28th August, 2023 through Video Conferencing (''VC'')/ Other Audio Visual Means (''OAVM''). (As Per BSE Announcement Dated on 28/08/2023) Further to our letters dated 5th May, 2023 and 26th June, 2023 and pursuant to Regulation 30, Part A of Schedule III of SEBI Listing Regulations, 2015, please find enclosed the summary of the proceedings of the 104th AGM of the Company held on 28th August, 2023 through Video Conference (''VC'')/ Other Audio Visual Means (''OAVM''). (As Per BSE Announcement dated on 29.08.2023)

AGM Date: 12 Aug 2024

This is to inform you that the Board of Directors of the Company at their Meeting held today, 3rd May, 2024, have recommended the final dividend for the financial year ended 31st March, 2024 @7350% i.e., Rupees 73.5/- per equity share of Re. 1/- each to be declared at the 105th Annual General Meeting of the Company. Final dividend if declared, will be paid within the timelines prescribed under the law. The Board of Directors of the Company at their Meeting held today, 3rd May, 2024, have fixed the date of 105th Annul General Meeting to be held on Monday, 12th August, 2024. The Board of Directors at their Meeting held today, 3rd May, 2024, have approved the closure of Register of Members of the Company from Tuesday, 6th August 2024 to Monday, 12th August 2024 (both days inclusive) for the purpose of AGM. The Board of Directors of the Company at their Meeting held today, 3rd May, 2024, have approved the record date for the Annual General Meeting and final Dividend as Monday, 5th August, 2024 for the purpose of Annual General Meeting. Retirement of Non-Executive Independent Directors of the Company (As Per BSE Announcement Dated on 11.08.2024) Please find attached the scrutinizer''s Report along with the voting results. Pursuant to Regulations 30 read with Clause 13 of Para A of Part A of Schedule III of the SEBI Listing Regulations, 2015, please find enclosed the summary of the proceedings of the 105th Annual General Meeting of the Company held on Monday, 12th August ,2024 at 3:30 P.M. IST through Video Conferencing/ Other Audio Visual Means. Read less.. Pursuant to Regulation 30 read with Clause 13 of Para A of Part A of Schedule III of the SEBI Listing Regulations, 2015, please find enclosed the summary of the proceedings of the 105th AGM of the Company held on Monday, 12th August, 2024 through Video Conferencing/ Other Audio Visual Means. Read less.. (As Per BSE Announcement Dated on 13.08.2024)

AGM Date: 11 Aug 2025

This is to inform you that the Board of Directors of the Company at their Meeting held today i.e., 8th May, 2025, have approved the Audited Consolidated and Standalone Financial Results of the Company for the quarter and year ended 31st March, 2025, recommended final dividend of Rs. 75 per equity share of the Company, fixed the date of the 106th Annual General Meeting to be held on Monday, 11th August, 2025, approved to close the Register of Members and fixed the record date for the AGM and final dividend on 4th August, 2025. Pursuant to Regulation 30 and Regulation 47 of the SEBI Listing Regulations, 2015, please find enclosed E-copies of the Newspaper Advertisement published today i.e., 12th July, 2025 regarding the 106th AGM scheduled to be held on Monday, 11th August, 2025 at 3:30 P.M. IST through VC/OAVM. (As Per NSE Announcement Dated on : 12.07.2025) Pursuant to the provisions of Regulation 34 and other applicable provisions of the SEBI Listing Regulations 2015, please find enclosed the Annual Report for the Financial Year 2024-25 ('FY 2024-25') along with the Notice convening 106th AGM of the Company. Pursuant to Regulation 30 read with Clause 13 of Para A of Part A of Schedule III of the SEBI Listing Regulations, 2015, please find enclosed the summary of proceedings of the 106th Annual General Meeting of the Company held today i.e., Monday, 11th August, 2025 through Video Conferencing/ Other Audio Visual Means. (As Per BSE Announcement Dated on: 11.08.2025)

EGM Date: 15 Feb 2021

Pursuant to the Order of the Kolkata Bench of the National Company Law Tribunal, dated 23 December 2020, as corrected by a Corrigendum dated 11 January 2021 to the said Order, Meetings of the Equity Shareholders and Commercial Paper Holders of Britannia Industries Limited are scheduled to be held on Monday, 15 February 2021 at 11:00 AM and at 2:00 P.M respectively through video conferencing or other audio visual means. The Shareholders and CP Holders shall have the facility and option of voting on the resolution for approval of the Scheme by casting their votes in person or by proxy through e-voting system available at the meeting held virtually on 15th February, 2021 or by remote electronic voting ('remote e-voting') during the period commencing from 10:30 A.M. on 21 January, 2021 and ending at 5:00 P.M. on 14 February, 2021 Notice along with annexures for convening the aforesaid Meetings are enclosed herewith. Please find enclosed e-copies of newspaper advertisements published today i.e., 14th Jan, 2021 regarding the Notice of the Meetings of the Equity Shareholders and Commercial Paper Holders of Britannia Industries Limited scheduled to be held on Monday, 15th Feb, 2021 at 11:00 AM and at 2:00 P.M respectively, through video conferencing or other audio visual means ('VC/ OAVM'), pursuant to the Order of the Kolkata Bench of the National Company Law Tribunal ('Tribunal'), dated 23rd Dec, 2020, as corrected by a Corrigendum dated 11th Jan, 2021 to the said Order, for the purpose of considering, and if thought fit, approving, with or without modification(s), the Scheme of Arrangement amongst Britannia Industries Limited and its Members under Sections 230 to 232 and other applicable provisions of the Companies Act, 2013: 1.The Telegraph (English Language - West Bengal Edition) 2.Anandabazar Patrika (Bengali Language - West Bengal Edition) 3.Financial Express (English Language - All Edition) (As per BSE Announcement Dated on 14/01/2021) Proceedings of the NCLT Convened Meeting of the Equity Shareholders held on 15 February 2021 (As Per BSE Announcement Dated on 16.02.2021) Voting Results and Scrutinizers report of the NCLT Convened Meeting of the Equity Shareholders held on 15 February 2021 Voting Results and Scrutinizers Report of the NCLT Convened Meeting of the Commercial Paper holders held on 15 February 2021 Britannia Industries Ltd has informed BSE regarding the details of Voting results of Court Convened Meeting, under Regulation 44(3) of SEBI (LODR) Regulations, 2015. (As per BSE Announcement Dated on 18/2/2021)

Britannia Industries Ltd Peer Comparison

Company	Price	Market Cap (in Cr)
Hindustan Unilever Ltd	₹2,451.10	₹5,75,908.31
Nestle India Ltd	₹1,265.55	₹2,44,037.82
Varun Beverages Ltd	₹467.10	₹1,57,972.70
Godrej Consumer Products Ltd	₹1,144.35	₹1,17,094.99
Marico Ltd	₹727.40	₹94,415.77

Britannia Industries Ltd Top Mutal Funds Invested

Fund Name	AUM
Quant ELSS Tax Saver Fund	4.31%
Quant Multi Cap Fund	3.95%
SBI Large Cap Fund	3.28%
ICICI Pru Focused Equity Fund	2.72%
HDFC Multi Cap Fund	1.83%

Britannia Industries Ltd News

Britannia Industries Ltd drops for fifth straight session

Britannia Industries Ltd is quoting at Rs 5781.5, down 1.2% on the day as on 13:19 IST on the NSE. The stock jumped 17.72% in last one year as compared to a 10.03% rally in NIFTY and a 1.79% fall in the Nifty FMCG index.

14 Nov 2025, 01:35 pm

Britannia Industries slides as CEO Varun Berry steps down

Britannia Industries fell 5.25% to Rs 5810 after the company announced that Varun Berry, its vice-chairman, managing director and chief executive officer, has resigned with immediate effect.

11 Nov 2025, 10:45 am

Britannia Industries appoints Rakshit Hargave as Executive Director and CEO

With effect from 15 December 2025

10 Nov 2025, 05:43 pm

Britannia Industries announces resignation of Varun Berry as CMD and CEO

With effect from 06 November 2025

10 Nov 2025, 05:40 pm

Britannia Industries Ltd spurts 2.2%, up for third straight session

Britannia Industries Ltd is quoting at Rs 6145.5, up 2.2% on the day as on 12:49 IST on the NSE. The stock is up 6.93% in last one year as compared to a 5.54% gain in NIFTY and a 4.82% gain in the Nifty FMCG index.

07 Nov 2025, 01:05 pm

Britannia Industries Ltd Stock Analysis

Annual revenue for Britannia Industries Ltd increased by 7.02% to ₹17,546.60 crore in FY 2025 from ₹16,396.19 crore in FY 2024.
Annual Net Profit for Britannia Industries Ltd increased by 2.34% to ₹2,130.72 crore in FY 2025 from ₹2,082.05 crore in FY 2024.
Promoter Shareholding in Britannia Industries Ltd remains unchanged by 0.00% in the most recent quarter, from 50.55% in June 2025 to 50.55% in September 2025.
Britannia Industries Ltd delivered a 1-year return of 16.90% compared to the Nifty 50, which provided a return of 7.99% as of the last trading session.
Britannia Industries Ltd share price moved down by 0.14% from its previous close of INR ₹5,826.50. The latest Britannia Industries Ltd share price is INR ₹5,818.50.
Britannia Industries Ltd share price today has been at a low of 5,803.50 and a high of 5,837. Over the past 52 weeks, the Britannia Industries Ltd share price has seen a low of 4,506 and a high of 6,336.

About Britannia Industries Ltd

Britannia Industries Ltd is a major player in India’s food processing sector, with a rich history dating back to 1892. The company has been producing and selling a variety of food products, including biscuits, bread, cakes, and dairy items.
Britannia, headquartered in Kolkata, West Bengal, is steered by the influential Wadia Group, with Nusli Wadia as Chairman. The company’s leadership also includes key figures such as Varun Berry, Rajneet Kohli, N Venkataraman, Ajai Puri, and Y S P Thorat. Under their guidance, Britannia has expanded its global footprint to over 80 countries.
Britannia’s product range includes popular biscuit brands like Good Day, Marie Gold, and Tiger. They also produce various dairy products. These offerings have gained widespread popularity due to their quality and taste. Britannia’s strong market position is seen in its stock performance and significant market share. Also, the company’s financial health and growth potential have earned investors confidence. This has cemented its status as one of the largest players in the industry. The company’s registered office is in Hungerford Street, Kolkata. On the other hand, its registrar office is in Gachibowli, Financial District, Hyderabad.
Britannia’s success is a result of effective strategies and its commitment to innovation. The substantial promoter shareholding is a testament to the strong support for the company’s growth plans, further solidifying its position in the industry. With its long-standing reputation and robust market presence, Britannia Industries continues to be a dominant force in the food processing sector. The company’s track record and current position also suggest a promising future in the industry.

Britannia’s Marketing - Campaigns That Captured Hearts

Britannia Industries Ltd is a household name in India. This is because it has a rich history of marketing campaigns that have captured the hearts of millions. Over the years, the company has crafted numerous memorable campaigns that have resonated with its audience. This has helped them boost their sales. It has also strengthened Britannia’s brand image, making it one of the trusted names in the food industry.
One of the most iconic campaigns by Britannia is the “Eat Healthy, Think Better” campaign. Launched in the early 2000s, this campaign emphasised the importance of healthy eating. It promoted Britannia’s range of nutritious products, including biscuits and dairy items. The catchy slogan and relatable advertisements struck a chord with health-conscious consumers. The campaign successfully positioned Britannia as a company that cares about the well-being of its customers.
Another notable campaign is the “Britannia Khao, World Cup Jao” campaign. This campaign was launched during the Cricket World Cup and offered consumers a chance to win match tickets. The excitement of the World Cup, combined with the love for Britannia products, made this campaign a huge success. It not only increased sales but also created a strong emotional connection with cricket fans across the country.
Britannia’s “Good Day” campaign is another example of marketing magic. The campaign introduced the concept of “Smile More for a Good Day,” promoting the Good Day biscuit range. The advertisements featured cheerful visuals and a positive message, encouraging people to start their day with a smile. This campaign was highly effective in creating a positive brand image and boosting the popularity of Good Day biscuits.
The “Little Hearts” campaign is also worth mentioning. Britannia positioned Little Hearts as a fun and playful snack for teenagers. The advertisements featured catchy jingles and playful visuals. This made the product appealing to the younger audience. The campaign also helped Britannia capture a significant share of the teenage snack market.
Britannia’s marketing strategy also includes leveraging digital platforms to engage with consumers. The “KushiyokiZiddKro” campaign is a prime example. This social media campaign encouraged people to share their moments of joy and happiness. The campaign generated a lot of user-generated content. This increased Britannia’s online presence and engagement. It also showcased the company’s ability to adapt to changing consumer behaviour and use digital marketing.
The “Marie Gold My Startup” campaign is another innovative initiative by Britannia. This campaign aimed to empower women by providing them with a platform to share their entrepreneurial ideas. Selected participants received financial support and mentorship to start their businesses. This campaign was mainly to promote Marie Gold biscuits. However, it also highlighted Britannia’s commitment to social causes and women’s empowerment.
Britannia’s marketing success stems from a multi-faceted approach. The company excels at understanding its diverse target audience. So, they aim to craft campaigns that speak directly to various consumer groups. This targeted strategy ensures their messages resonate widely. At the heart of Britannia’s campaigns are relatable messages that forge emotional connections. They use catchy slogans and engaging visuals to build brand loyalty and leave a lasting impression. Britannia also leverages a smart mix of marketing channels. Traditional media like television and print advertisements reach a broad audience. Meanwhile, digital and social media campaigns engage younger consumers and generate online buzz. This integrated approach maximises the company’s reach and impact. As a result, it ensures their marketing efforts connect with consumers effectively.