{"id":6697,"date":"2025-05-14T09:50:50","date_gmt":"2025-05-14T04:20:50","guid":{"rendered":"https:\/\/www.torusdigital.com\/toruscope\/?p=6697"},"modified":"2025-05-14T09:50:50","modified_gmt":"2025-05-14T04:20:50","slug":"is-dabur-poised-for-growth-with-major-strategy-changes","status":"publish","type":"post","link":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/","title":{"rendered":"Is Dabur Poised for Growth with Major Strategy Changes?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section el_id=&#8221;blog-inner-layout&#8221;][vc_row overlay_dotted=&#8221;&#8221;][vc_column el_class=&#8221;blog_primary&#8221;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">In the rapidly evolving Indian consumer goods market, <\/span><a href=\"https:\/\/www.torusdigital.com\/stocks\/dabur-india-ltd-share-price\"><span style=\"font-weight: 400;\">Dabur India Ltd<\/span><\/a><span style=\"font-weight: 400;\"> [NSE: DABUR] has embarked on a significant transformation journey that has caught the attention of investors and market analysts alike. Now it is the turn of the company steeped in more than 140 years of history to take decisive steps to simplify its product range and to concentrate on growth drivers. It is a necessary choice to ensure a future in a fiercely competitive market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ongoing<\/span> Dabur strategic change<span style=\"font-weight: 400;\"> is a significant departure in how the company does business. This article explores the key issues behind this development, enabling you to make informed investment choices.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interpreting%E2%80%82Daburs_Turnaround_Strategy\"><\/span><b>Interpreting\u2002Dabur&#8217;s Turnaround Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After\u2002a detailed portfolio review with consulting firm McKinsey &amp; Co, Dabur has decided to wean off non-performing products, including Vedic tea, diapers, breakfast cereals, sanitisers, and malt-based drink Vita. Collectively, these products contribute less than 1% to its revenue, making their discontinuation a logical step towards operational efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This realignment from Dabur comes at a vital time when consumer preferences are rapidly changing and competition in the <\/span><a href=\"https:\/\/www.torusdigital.com\/stocks\/sectors\/fmcg\"><span style=\"font-weight: 400;\">FMCG sector<\/span><\/a><span style=\"font-weight: 400;\"> is intensifying. By shedding non-core assets, Dabur aims to redirect its resources towards areas with higher growth potential and better profit margins.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ambitious_Growth_Targets_and_Market_Response\"><\/span><b>Ambitious Growth Targets and Market Response<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dabur has set an ambitious <\/span>double-digit growth target<span style=\"font-weight: 400;\"> for itself, aiming to achieve this milestone by FY28.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company plans to achieve this growth through strategic innovation in product development and expanding into untapped market segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recent financial reports indicate strong fundamentals supporting the growth strategy, with operating margins showing improvement in the last quarter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysts predict the <\/span>Dabur share price<span style=\"font-weight: 400;\"> might see positive momentum as the company successfully implements its portfolio restructuring initiatives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Management has been confident about achieving targets through strategic investments in high-growth categories and gains from its\u2002geographical expansion.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The market has reacted positively to these initiatives, with the <\/span>Dabur share price<span style=\"font-weight: 400;\"> showing remarkable resilience despite broader economic challenges.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focusing_on_Core_Brands_for_Sustainable_Growth\"><\/span><b>Focusing on Core Brands for Sustainable Growth<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Strengthening <\/span>core brands<span style=\"font-weight: 400;\"> forms the cornerstone of Dabur\u2019s new strategy, with renewed focus on established products that enjoy strong consumer trust and market acceptance.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dabur Chyawanprash, Honey, and Red toothpaste receive priority status in marketing budgets and R&amp;D investments to enhance their market positions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company is revamping product formulations for its <\/span>core brands<span style=\"font-weight: 400;\"> to align with contemporary consumer preferences and emerging health trends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updated packaging designs aim to improve shelf appeal and strengthen brand recognition in competitive retail environments.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These focused initiatives on established products are expected to drive consistent revenue growth while providing a solid foundation for newer offerings.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Embracing_Premiumisation_to_Enhance_Margins\"><\/span><b>Embracing Premiumisation to Enhance Margins<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Premiumisation<span style=\"font-weight: 400;\"> emerges as a strategic growth driver for Dabur, responding to evolving consumer preferences for high-quality products with enhanced features and benefits.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company is developing premium variants in key categories that command higher margins while addressing sophisticated consumer needs and aspirations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Urban millennials and Gen Z consumers form the primary target audience for premiumisation initiatives, leveraging their increasing spending power and brand consciousness.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Premium honey, specialised hair care formulations, and advanced ayurvedic supplements showcase early success in Dabur\u2019s premiumisation journey with encouraging market acceptance.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This strategic shift toward higher-value products contributes significantly to improved profit margins while elevating Dabur\u2019s brand positioning in competitive segments.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expanding_through_Digital_Distribution_Channels\"><\/span><b>Expanding through Digital Distribution Channels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dabur is rapidly enhancing its <\/span>digital distribution<span style=\"font-weight: 400;\"> capabilities to capture emerging opportunities in online retail and meet changing consumer shopping preferences.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic partnerships with major e-commerce platforms ensure Dabur products maintain strong visibility and availability across popular online shopping destinations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company is developing a robust direct-to-consumer channel through its website to offer exclusive products and personalised shopping experiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced data analytics from <\/span>digital distribution<span style=\"font-weight: 400;\"> channels help Dabur understand consumer preferences and optimise product assortments accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick commerce partnerships allow Dabur to tap into the growing consumer demand for rapid delivery of essential items within urban centres.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These digital initiatives position Dabur to thrive in an increasingly connected marketplace while reaching younger consumers who prefer online shopping experiences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growing_Focus_on_Health_and_Wellness_Products\"><\/span><b>Growing Focus on Health and Wellness Products<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dabur is strategically expanding its <\/span>health and wellness products<span style=\"font-weight: 400;\"> portfolio, leveraging its authentic ayurvedic heritage to address growing consumer interest in natural remedies.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company is focused on developing\u2002new products based on traditional formulations and has grown with the more holistic approach of the ayurvedic ancestry, with modern scientific concepts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company\u2019s R&amp;D team has accelerated innovation in <\/span>health and wellness product categories, responding to post-pandemic consumer priorities.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Immunity boosters, natural supplements, and organic personal care items lead Dabur\u2019s health and wellness products expansion, creating new growth avenues.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dabur\u2019s established credentials in natural formulations provide a competitive advantage as the wellness category continues to grow rapidly across consumer segments.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Investor_and%E2%80%82Future_Perspectives\"><\/span><b>Investor and\u2002Future Perspectives<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The strategic portfolio change carries significant investment implications\u2002as Dabur prepares itself for the next phase of growth and adjusts to a changing market environment.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span>Dabur share price may experience positive momentum as the company successfully implements its portfolio streamlining initiatives and cost rationalisation measures.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Financial analysts project improved profit margins from the focus on core brands and premiumisation, potentially creating attractive long-term value for shareholders.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Early signals indicate that the approach appears to be working, as recent quarterly reports have shown growth in leading effectiveness metrics in priority\u2002segments.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The double-digit growth target demonstrates management confidence, though execution challenges and competitive responses warrant close monitoring by investors.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market sentiment remains cautiously optimistic about Dabur\u2019s transformation journey, with institutional investors maintaining or increasing their positions in recent months.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><b>Final Words<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dabur\u2019s strategic refresh represents a thoughtful response to changing market dynamics and evolving consumer preferences. By pruning underperforming products, strengthening <\/span>core brands, embracing premiumisation, expanding digital distribution, and focusing on health and wellness products, the company has created a clear roadmap for achieving its double-digit growth target.<\/p>\n<p>As this Dabur strategic change unfolds, both consumers and investors stand to benefit from a more focused, innovative, and responsive company.<\/p>\n<p>Are you looking to understand how strategic business changes impact investment opportunities? Visit <a href=\"https:\/\/www.torusdigital.com\/\">Torus Digital<\/a> for comprehensive financial analysis and market insights.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;share_rating&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>Rate this article<\/h6>\n<!-- FeedbackWP Plugin --><div  class=\"rmp-widgets-container rmp-wp-plugin rmp-main-container js-rmp-widgets-container js-rmp-widgets-container--6697 \"  data-post-id=\"6697\">    <!-- Rating widget -->  <div class=\"rmp-rating-widget js-rmp-rating-widget\">            <div class=\"rmp-rating-widget__icons\">      <ul class=\"rmp-rating-widget__icons-list js-rmp-rating-icons-list\">                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Terrible!\" data-value=\"1\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Bad!\" data-value=\"2\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Okay!\" data-value=\"3\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Good!\" data-value=\"4\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Great!\" data-value=\"5\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>              <\/ul>    <\/div>    <p class=\"rmp-rating-widget__hover-text js-rmp-hover-text\"><\/p>    <button class=\"rmp-rating-widget__submit-btn rmp-btn js-submit-rating-btn\">      Submit Rating    <\/button>    <p class=\"rmp-rating-widget__results js-rmp-results \">       <span class=\"rmp-rating-widget__results__rating js-rmp-avg-rating\">5<\/span> \/ 5.  <span class=\"rmp-rating-widget__results__votes js-rmp-vote-count\">2<\/span>    <\/p>    <p class=\"rmp-rating-widget__not-rated js-rmp-not-rated rmp-rating-widget__not-rated--hidden\">          <\/p>    <p class=\"rmp-rating-widget__msg js-rmp-msg\"><\/p>  <\/div>  <!--Structured data -->        <\/div>\n<div id=\"emoji-overlay\" style=\"display: none;\">\n<div id=\"overlay-emoji\"><\/div>\n<div id=\"overlay-description\" class=\"emoji-text\"><\/div>\n<\/div>\n<div id=\"rating-popup\">\n<p><span id=\"popup-close\">\u00d7<\/span><\/p>\n<div class=\"popup_message\">\n<div id=\"popup-emoji\"><\/div>\n<div class=\"popup_innermsg\">\n<h5>Thank You for Rating Our Article!<\/h5>\n<p>Your feedback is incredibly valuable to us, and we&#8217;re thrilled to hear your thoughts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>Share this article<\/h6>\n<div class=\"cscra-social square cscra-socials-679c8a1122c00\">\n        <a href=\"\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.torusdigital.com%2Ftoruscope%2Fnews%2Fis-dabur-poised-for-growth-with-major-strategy-changes%2F&t=Is+Dabur+Poised+for+Growth+with+Major+Strategy+Changes%3F\" class=\"facebook\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Share On Facebook\" target=\"_blank\"><i class=\"fa fa-facebook\"><\/i><\/a>\n        <a href=\"\/\/twitter.com\/intent\/tweet?text=Is+Dabur+Poised+for+Growth+with+Major+Strategy+Changes%3F&url=https%3A%2F%2Fwww.torusdigital.com%2Ftoruscope%2Fnews%2Fis-dabur-poised-for-growth-with-major-strategy-changes%2F\" class=\"twitter\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Share On Twitter\" target=\"_blank\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a>\n        <a href=\"https:\/\/api.whatsapp.com\/send?text=Is+Dabur+Poised+for+Growth+with+Major+Strategy+Changes%3F - https%3A%2F%2Fwww.torusdigital.com%2Ftoruscope%2Fnews%2Fis-dabur-poised-for-growth-with-major-strategy-changes%2F\" class=\"whatsapp\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Share On WhatsApp\" target=\"_blank\"><i class=\"fa fa-whatsapp\"><\/i><\/a>\n        <a href=\"\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.torusdigital.com%2Ftoruscope%2Fnews%2Fis-dabur-poised-for-growth-with-major-strategy-changes%2F&title=Is+Dabur+Poised+for+Growth+with+Major+Strategy+Changes%3F\" class=\"linkedin\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Share On Linkedin\" target=\"_blank\"><i class=\"fa fa-linkedin\"><\/i><\/a>\n    <\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_section el_id=&#8221;blog-inner-layout&#8221;][vc_row overlay_dotted=&#8221;&#8221;][vc_column el_class=&#8221;blog_primary&#8221;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]In the rapidly evolving Indian consumer goods market, Dabur India Ltd [NSE: DABUR] has embarked on a significant transformation journey that has caught the attention of investors and market analysts alike. Now it is the turn of the company steeped in more than 140 years of history to take decisive steps","protected":false},"author":1,"featured_media":6702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[169],"tags":[],"class_list":["post-6697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dabur Strategic Change: Phasing Out Underperforming Products<\/title>\n<meta name=\"description\" content=\"Learn how Dabur\u2019s strategic change aims for double-digit growth through premiumisation, strengthening core brands, and expanding digital distribution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dabur Strategic Change: Phasing Out Underperforming Products\" \/>\n<meta property=\"og:description\" content=\"Learn how Dabur\u2019s strategic change aims for double-digit growth through premiumisation, strengthening core brands, and expanding digital distribution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T04:20:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.torusdigital.com\/toruscope\/wp-content\/uploads\/2025\/05\/Is-Dabur-Poised-For-Growth-with-its-Major-Strategy-Change.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"torus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"torus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dabur Strategic Change: Phasing Out Underperforming Products","description":"Learn how Dabur\u2019s strategic change aims for double-digit growth through premiumisation, strengthening core brands, and expanding digital distribution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/","og_locale":"en_US","og_type":"article","og_title":"Dabur Strategic Change: Phasing Out Underperforming Products","og_description":"Learn how Dabur\u2019s strategic change aims for double-digit growth through premiumisation, strengthening core brands, and expanding digital distribution.","og_url":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/","og_site_name":"Blog","article_published_time":"2025-05-14T04:20:50+00:00","og_image":[{"width":1440,"height":465,"url":"https:\/\/www.torusdigital.com\/toruscope\/wp-content\/uploads\/2025\/05\/Is-Dabur-Poised-For-Growth-with-its-Major-Strategy-Change.webp","type":"image\/webp"}],"author":"torus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"torus","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/","url":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/","name":"Dabur Strategic Change: Phasing Out Underperforming Products","isPartOf":{"@id":"https:\/\/www.torusdigital.com\/toruscope\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/#primaryimage"},"image":{"@id":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.torusdigital.com\/toruscope\/wp-content\/uploads\/2025\/05\/Is-Dabur-Poised-For-Growth-with-its-Major-Strategy-Change.webp","datePublished":"2025-05-14T04:20:50+00:00","author":{"@id":"https:\/\/www.torusdigital.com\/toruscope\/#\/schema\/person\/468d817c6d51cdd85d58071858a47ce5"},"description":"Learn how Dabur\u2019s strategic change aims for double-digit growth through premiumisation, strengthening core brands, and expanding digital distribution.","breadcrumb":{"@id":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/#primaryimage","url":"https:\/\/www.torusdigital.com\/toruscope\/wp-content\/uploads\/2025\/05\/Is-Dabur-Poised-For-Growth-with-its-Major-Strategy-Change.webp","contentUrl":"https:\/\/www.torusdigital.com\/toruscope\/wp-content\/uploads\/2025\/05\/Is-Dabur-Poised-For-Growth-with-its-Major-Strategy-Change.webp","width":1440,"height":465},{"@type":"BreadcrumbList","@id":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-dabur-poised-for-growth-with-major-strategy-changes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Toruscope","item":"https:\/\/www.torusdigital.com\/toruscope\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.torusdigital.com\/toruscope\/.\/news\/"},{"@type":"ListItem","position":3,"name":"Is Dabur Poised for Growth with Major Strategy Changes?"}]},{"@type":"WebSite","@id":"https:\/\/www.torusdigital.com\/toruscope\/#website","url":"https:\/\/www.torusdigital.com\/toruscope\/","name":"Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.torusdigital.com\/toruscope\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.torusdigital.com\/toruscope\/#\/schema\/person\/468d817c6d51cdd85d58071858a47ce5","name":"torus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.torusdigital.com\/toruscope\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09645f2c6ef6bbb3a78db22600040d547bed4438a393e0671d168d69d193bc19?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09645f2c6ef6bbb3a78db22600040d547bed4438a393e0671d168d69d193bc19?s=96&d=mm&r=g","caption":"torus"},"sameAs":["https:\/\/stage.torusdigital.com\/blogs"],"url":"https:\/\/www.torusdigital.com\/toruscope\/author\/torus\/"}]}},"_links":{"self":[{"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/posts\/6697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/comments?post=6697"}],"version-history":[{"count":3,"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/posts\/6697\/revisions"}],"predecessor-version":[{"id":6703,"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/posts\/6697\/revisions\/6703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/media\/6702"}],"wp:attachment":[{"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/media?parent=6697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/categories?post=6697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.torusdigital.com\/toruscope\/wp-json\/wp\/v2\/tags?post=6697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}