{"id":6619,"date":"2025-05-12T17:26:12","date_gmt":"2025-05-12T11:56:12","guid":{"rendered":"https:\/\/www.torusdigital.com\/toruscope\/?p=6619"},"modified":"2025-05-12T17:26:12","modified_gmt":"2025-05-12T11:56:12","slug":"is-zomatos-blinkit-push-a-signal-to-buy-now","status":"publish","type":"post","link":"https:\/\/www.torusdigital.com\/toruscope\/news\/is-zomatos-blinkit-push-a-signal-to-buy-now\/","title":{"rendered":"Is Zomato\u2019s Blinkit Push a Signal to Buy Now?"},"content":{"rendered":"

[vc_section el_id=”blog-inner-layout”][vc_row overlay_dotted=””][vc_column el_class=”blog_primary”][vc_row_inner][vc_column_inner][vc_column_text css=””]Zomato [NSE: ETERNAL] is betting big on Blinkit, and investors are starting to take notice. Analysts highlight Blinkit’s fast growth in the quick commerce space, better cost efficiency, rising market share, and smart integration with Zomato\u2019s core business as the major reasons to watch the <\/span>food delivery stock in India. As Blinkit continues to scale, it\u2019s creating better Zomato future prospects, which is a big reason for investors to stay bullish.<\/p>\n

Moreover, Zomato has shifted from Quick, its quick delivery initiative, to the Bistro model of Blinkit, keeping profits and reliability over speed. The Bistro model is the one that has in-house kitchens to serve food in 10-15 minutes. This shift is a strategic move taken by Zomato, knowing how important it is to deliver value rather than being quick.<\/span><\/p>\n

<\/span>Zomato-Blinkit Merger & Zomato Share Prices<\/span><\/span><\/h2>\n

In June 2022, Zomato acquired Blinkit (formerly Grofers) for \u20b94,447 crore, initially meeting with investor skepticism due to Blinkit’s operational challenges and cash burn. Post-acquisition, Zomato rebranded itself as Eternal in February 2025, integrating Blinkit into its portfolio alongside food delivery, Hyperpure (kitchen supplies), and District (live events). In FY24, <\/span>Blinkit revenue contribution surged to \u20b92,302 crore, up from \u20b91,064 crore in FY23, with a reduced adjusted EBITDA loss of \u20b937 crore in Q4 FY24.<\/span><\/p>\n

As of May 9, 2025, <\/span>Zomato share price<\/span><\/a> closed at \u20b9229.81, reflecting a slight increase from the previous day’s \u20b9229.45. The recent share price movement reflects a positive investor sentiment. The recent rise in the share price reflects growing investor confidence. Most analysts are recommending a “Buy” with a median price target of \u20b9300, indicating a potential upside of approximately 28% from the current level. This positive sentiment is majorly driven by Blinkit’s rapid growth in the quick commerce sector, improved unit economics, and expanding market share, positioning Zomato for long-term growth.<\/span><\/p>\n

<\/span>What Drives Investors Towards Zomato-Blinkit?<\/span><\/span><\/h2>\n

Zomato has been making a series of investments in Blinkit, seeing the growth of the quick commerce setups lately. The investments aim to add more Blinkit stores around the nation to serve more customers and make more profit. The seriousness that Zomato has been showing towards managing and expanding Blinkit is one of the main reasons why investors choose them for investments. However, many other factors support this decision:<\/span><\/p>\n