{"id":15169,"date":"2025-11-07T13:03:32","date_gmt":"2025-11-07T07:33:32","guid":{"rendered":"https:\/\/www.torusdigital.com\/toruscope\/?p=15169"},"modified":"2025-11-07T13:03:32","modified_gmt":"2025-11-07T07:33:32","slug":"studds-accessories-ipo-lists-at-3-percent-discount","status":"publish","type":"post","link":"https:\/\/www.torusdigital.com\/toruscope\/news\/studds-accessories-ipo-lists-at-3-percent-discount\/","title":{"rendered":"Studds Accessories IPO: Shares List 3% Below Issue Price Despite Strong Demand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section el_id=&#8221;blog-inner-layout&#8221;][vc_row overlay_dotted=&#8221;&#8221;][vc_column el_class=&#8221;blog_primary&#8221;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<p><a href=\"https:\/\/www.torusdigital.com\/stocks\/studds-accessories-ltd-share-price\">Studds Accessories Ltd<\/a>, India\u2019s largest manufacturer of two-wheeler helmets and accessories, made a subdued debut on the stock exchanges on 7 November 2025. Despite witnessing exceptional investor participation during the IPO, the company\u2019s shares listed below their issue price on both the NSE and BSE.<\/p>\n<p>On the NSE, the stock opened at \u20b9565, a 3.4% discount to the issue price of \u20b9585, while on the BSE, it debuted at \u20b9570, down 2.6%. This softer-than-expected listing contrasts with the robust pre-listing demand, signalling near-term market caution despite long-term optimism around the company\u2019s fundamentals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_IPO_Details\"><\/span><strong>The IPO Details<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Studds Accessories raised \u20b9455 crore through its initial public offering (IPO), which was structured entirely as an offer for sale (OFS) of 7.8 million equity shares. Since there was no fresh issue component, the company itself did not receive any proceeds from the offer. The funds were directed entirely to the selling shareholders.<\/p>\n<ul>\n<li><strong>Issue size:<\/strong> \u20b9455 crore<\/li>\n<li><strong>Price band:<\/strong> \u20b9557\u2013\u20b9585 per share<\/li>\n<li><strong>Issue type:<\/strong> 100% OFS<\/li>\n<li><strong>Listing date:<\/strong> 7 November 2025<\/li>\n<li><strong>Registrar:<\/strong> MUFG Intime India<\/li>\n<li><strong>Book-running lead managers:<\/strong> <a href=\"https:\/\/www.torusdigital.com\/stocks\/iifl-capital-services-ltd-share-price\">IIFL Capital Services<\/a> and ICICI Securities<\/li>\n<\/ul>\n<p>Ahead of the <a href=\"https:\/\/www.torusdigital.com\/ipo\/studds-accessories-ltd-ipo\">Studds IPO<\/a>, the company also raised \u20b9136.65 crore from anchor investors, with participation from major domestic and foreign institutional players.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Subscription_Highlights\"><\/span><strong>Subscription Highlights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Despite the modest listing, the IPO received exceptionally strong demand during the subscription period from 30 October to 3 November 2025.<\/p>\n<p>According to exchange data, the issue was subscribed to 73.25 times overall, indicating widespread investor confidence. The subscription details are as follows:<\/p>\n<ul>\n<li><strong>Qualified Institutional Buyers (QIBs):<\/strong> 160\u00d7<\/li>\n<li><strong>Non-Institutional Investors (NIIs):<\/strong> 77\u00d7<\/li>\n<li><strong>Retail Investors:<\/strong> 22\u00d7<\/li>\n<\/ul>\n<p>This response underlined solid confidence in Studds Accessories\u2019 market leadership, expanding export presence, and consistent financial performance.<\/p>\n<p><a href=\"https:\/\/torusdigital.go.link\/hgQeE\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" class=\"responsive-img\" src=\"https:\/\/www.torusdigital.com\/toruscope\/wp-content\/uploads\/2025\/07\/Desktop-1.jpg\" alt=\"\" \/><br \/>\n<\/a><\/p>\n<style>\n  .responsive-img {<br \/>\n    display: block;<br \/>\n    margin-left: auto;<br \/>\n    margin-right: auto;<br \/>\n    width: 100%;<br \/>\n    max-width: 900px;<br \/>\n<\/style>\n<h2><span class=\"ez-toc-section\" id=\"About_the_Company\"><\/span><strong>About the Company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Founded in 1975, Studds Accessories Limited is a leading manufacturer and marketer of two-wheeler helmets and motorcycle accessories. The company operates under two major brands \u2014 Studds, catering to the mass and mid-market segment, and SMK, targeting the premium motorcycling category.<\/p>\n<p>Its diversified product portfolio includes helmets, riding jackets, gloves, rainwear, and luggage systems, catering to both domestic and international riders. Studds also manufactures helmets for global brands such as Daytona (US) and O\u2019Neal (Europe, US, Australia).<\/p>\n<p>With exports to over 70 countries, Studds has built a strong global footprint. The company operates four state-of-the-art manufacturing facilities in Faridabad, Haryana, including one dedicated to the premium SMK range. Its 75-member R&amp;D team drives innovation across 240 designs and more than 19,000 SKUs, ensuring compliance with global safety standards.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Financial_Performance\"><\/span><strong>Financial Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Studds Accessories has maintained a track record of consistent growth and operational efficiency.<\/p>\n<ul>\n<li><strong>Revenue (FY25):<\/strong> \u20b9595.9 crore (up 11% YoY)<\/li>\n<li><strong>Profit After Tax (PAT):<\/strong> \u20b969.6 crore (up 22% YoY)<\/li>\n<li><strong>EBITDA Margin:<\/strong> 18%<\/li>\n<li><strong>PAT Margin:<\/strong> 12%<\/li>\n<li><strong>Return on Capital Employed (ROCE):<\/strong> 20.2%<\/li>\n<li><strong>Return on Equity (ROE):<\/strong> 16.6%<\/li>\n<\/ul>\n<p>At the IPO price of \u20b9585, the company\u2019s valuation stood at approximately 28\u00d7 FY25 earnings, considered reasonable for a market leader in a growing consumer durables category.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategic_Strengths_and_Market_Position\"><\/span><strong>Strategic Strengths and Market Position<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Studds Accessories holds a dominant position in India\u2019s two-wheeler accessories market, supported by:<\/p>\n<ul>\n<li><strong>Strong brand recognition<\/strong> through its flagship Studds and SMK lines.<\/li>\n<li><strong>A vast dealership and distribution network<\/strong> across India and global markets.<\/li>\n<li><strong>Diverse customer base<\/strong>, including OEM clients such as <a href=\"https:\/\/www.torusdigital.com\/stocks\/hero-motocorp-ltd-share-price\">Hero MotoCorp<\/a>, Honda, <a href=\"https:\/\/www.torusdigital.com\/stocks\/maruti-suzuki-india-ltd-share-price\">Maruti Suzuki<\/a>, Royal Enfield, and Yamaha.<\/li>\n<li><strong>Government and institutional partnerships<\/strong>, supplying to the Central Police Canteens and CSD (Canteen Stores Department).<\/li>\n<\/ul>\n<p>Its ability to blend innovation, affordability, and premium quality positions Studds well within India\u2019s expanding two-wheeler safety gear industry.<\/p>\n<p><strong>Also Read:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.torusdigital.com\/toruscope\/news\/orkla-india-ipo-shares-list-at-3-premium-on-debut\/\">Orkla India IPO: Shares List at 3% Premium on Debut<\/a><\/li>\n<li><a href=\"https:\/\/www.torusdigital.com\/toruscope\/news\/midwest-ipo-shares-open-about-9-percent-above-issue-price\/\">Midwest IPO: Shares Open About 9% Above Issue Price<\/a><\/li>\n<li><a href=\"https:\/\/www.torusdigital.com\/toruscope\/news\/canara-hsbc-life-insurance-ipo-shares-list-flat-at-106\/\">Canara HSBC Life Insurance IPO: Shares List Flat at \u20b9106, Edge 2% Higher Post Listing<\/a><\/li>\n<li><a href=\"https:\/\/www.torusdigital.com\/toruscope\/news\/rubicon-research-ipo-makes-strong-market-debut-with-28-percent-premium\/\">Rubicon Research IPO: Shares List at Impressive 28% Premium Above Issue Price Amid Heavy Subscription<\/a><\/li>\n<li><a href=\"https:\/\/www.torusdigital.com\/toruscope\/news\/lg-electronics-india-ipo-shares-make-bumper-debut-open-50-above-issue-price\/\">LG Electronics India IPO: Shares Make Bumper Debut, Open 50% Above Issue Price<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Studds Accessories\u2019 listing at a 3% discount came as a surprise following its 73\u00d7 subscription, the company\u2019s robust fundamentals and global reach continue to inspire long-term confidence.<\/p>\n<p>As a market leader with a diversified product mix, strong export base, and proven operational expertise, Studds Accessories enters the public market with a resilient foundation. The muted debut may reflect broader market sentiment, but the company\u2019s established brand strength and growth potential in both domestic and international segments make it a noteworthy addition to India\u2019s consumer manufacturing space.<\/p>\n<p>If you are exploring more investment opportunities, check out our dedicated page on\u202f<a href=\"https:\/\/www.torusdigital.com\/ipo\/upcoming-ipo\">upcoming IPO listings<\/a> to stay updated on the latest market offerings.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;share_rating&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>Rate this article<\/h6>\n<!-- FeedbackWP Plugin --><div  class=\"rmp-widgets-container rmp-wp-plugin rmp-main-container js-rmp-widgets-container js-rmp-widgets-container--15169 \"  data-post-id=\"15169\">    <!-- Rating widget -->  <div class=\"rmp-rating-widget js-rmp-rating-widget\">            <div class=\"rmp-rating-widget__icons\">      <ul class=\"rmp-rating-widget__icons-list js-rmp-rating-icons-list\">                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Terrible!\" data-value=\"1\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Bad!\" data-value=\"2\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Okay!\" data-value=\"3\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Good!\" data-value=\"4\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--half-highlight js-rmp-remove-half-star\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"Great!\" data-value=\"5\">              <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star \"><\/i>          <\/li>              <\/ul>    <\/div>    <p class=\"rmp-rating-widget__hover-text js-rmp-hover-text\"><\/p>    <button class=\"rmp-rating-widget__submit-btn rmp-btn js-submit-rating-btn\">      Submit Rating    <\/button>    <p class=\"rmp-rating-widget__results js-rmp-results \">       <span class=\"rmp-rating-widget__results__rating js-rmp-avg-rating\">3.3<\/span> \/ 5.  <span class=\"rmp-rating-widget__results__votes js-rmp-vote-count\">4<\/span>    <\/p>    <p class=\"rmp-rating-widget__not-rated js-rmp-not-rated rmp-rating-widget__not-rated--hidden\">          <\/p>    <p class=\"rmp-rating-widget__msg js-rmp-msg\"><\/p>  <\/div>  <!--Structured data -->        <\/div>\n<div id=\"emoji-overlay\" style=\"display: none;\">\n<div id=\"overlay-emoji\"><\/div>\n<div id=\"overlay-description\" class=\"emoji-text\"><\/div>\n<\/div>\n<div id=\"rating-popup\">\n<p><span id=\"popup-close\">\u00d7<\/span><\/p>\n<div class=\"popup_message\">\n<div id=\"popup-emoji\"><\/div>\n<div class=\"popup_innermsg\">\n<h5>Thank You for Rating Our Article!<\/h5>\n<p>Your feedback is incredibly valuable to us, and we&#8217;re thrilled to hear your thoughts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>Share this article<\/h6>\n<div class=\"cscra-social square cscra-socials-679c8a1122c00\">\n        <a href=\"\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.torusdigital.com%2Ftoruscope%2Fnews%2Fstudds-accessories-ipo-lists-at-3-percent-discount%2F&t=Studds+Accessories+IPO%3A+Shares+List+3%25+Below+Issue+Price+Despite+Strong+Demand\" class=\"facebook\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Share On Facebook\" target=\"_blank\"><i class=\"fa fa-facebook\"><\/i><\/a>\n        <a href=\"\/\/twitter.com\/intent\/tweet?text=Studds+Accessories+IPO%3A+Shares+List+3%25+Below+Issue+Price+Despite+Strong+Demand&url=https%3A%2F%2Fwww.torusdigital.com%2Ftoruscope%2Fnews%2Fstudds-accessories-ipo-lists-at-3-percent-discount%2F\" class=\"twitter\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Share On Twitter\" target=\"_blank\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a>\n        <a href=\"https:\/\/api.whatsapp.com\/send?text=Studds+Accessories+IPO%3A+Shares+List+3%25+Below+Issue+Price+Despite+Strong+Demand - 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Despite witnessing exceptional investor participation during the IPO, the company\u2019s shares listed below their issue price on both the NSE and BSE. On the NSE, the stock","protected":false},"author":1,"featured_media":14110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[5,169],"tags":[],"class_list":["post-15169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipo","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studds Accessories IPO: Shares List 3% Below Issue Price Despite Strong Investor Demand<\/title>\n<meta name=\"description\" content=\"Studds Accessories, India\u2019s largest helmet maker, made a muted market debut, listing around 3% lower than its IPO price of \u20b9585. 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